Introducing Your “New” Community Foundation: Where Good Begins
Rejuvenated Mission/Vision, Brand, Website Designed to Elevate Foundation’s Connection with Donors, Community
New Britain, Conn., September 16, 2015 – When it came right down to it, it was all about the fundamental notion of goodness – where it begins, how it impacts us all and how it is perpetuated.
That is where the Community Foundation of Greater New Britain (CFGNB) and its board of directors started earlier this year when it engaged in the lengthy process of redefining its mission and vision to more effectively connect with and inspire its donors and the communities it serves – and then using that new definition to rebrand the organization, including a new logo, website and more.
The result? The Community Foundation of Greater New Britain: Where Good Begins.
“This concept – Where Good Begins – captures in three small words the very essence of what the Community Foundation of Greater New Britain is all about,” said CFGNB President Jim Williamson. “When someone in our community wants to ‘do good’ and does not know where to turn, there is no better resource and partner than the Community Foundation in helping turn that initial urge and passion to make a difference into something real, tangible and everlasting.
”We are, indeed, Where Good Begins.”
Since 1941, the Community Foundation of Greater New Britain – initially known as the New Britain Foundation for Public Giving – has been the community’s signature resource for philanthropy, managing charitable funds and distributing grants that help keep the community strong. In more recent years, the Foundation has taken on a more active role in partnering with others to lead collaborative efforts to effect fundamental changes that make Berlin, New Britain, Plainville and Southington better places to live, work and raise families.
The Foundation’s new “mission statement” is direct and powerful: “We inspire philanthropy, manage permanent charitable assets, and partner to address key community issues through strategic leadership.” It’s accompanying “vision statement” offers succinct, big-picture meaning to the mission; the Foundation’s vision is to “make our community vibrant and a better place to work and live.”
These ideals were first captured in the new tagline, then translated into a new logo that evolves CFGNB’s signature tree image into a three-leaf motif brightly accented with vibrant tones of blue and purple. These leafs embody life – the very essence of “good” – and the inviting colors engage and inspire.
The entire rebranding package is showcased on the Community Foundation’s new, streamlined website at www.cfgnb.org.
Aside from offering fundamental information about Foundation initiatives and services, listings of grants and scholarships and information and forms for those seeking grant funding, the new website features powerful new resources for both financial planners and those wishing to develop a planned giving strategy. The CFGNB website’s Planned Giving section offers detailed insight and resources (including videos and calculators) about estate planning, wills, bequests, charitable annuities and more. A section devoted exclusively to financial planners and advisors offers Crescendo Interactive’s GiftLaw Pro charitable tax reference and deduction calculator, as well as the latest news on Private Letter Rulings and more from Washington.
Managing the rebranding and website development process in partnership with the Foundation was New Britain-based consultant Dennis Buden of Dennis Buden Public Relations, LLC. KnockMedia of New Haven designed the Foundation’s new logo and built the website.
Established in 1941, the Community Foundation of Greater New Britain is “Where Good Begins” in Berlin, New Britain, Plainville and Southington. The Foundation works to inspire philanthropy, manage permanent charitable assets effectively, and partner to address key community issues through strategic leadership. For more information, visit www.cfgnb.org.